In today’s digital world, businesses have many ways to connect with their customers. Video is one of the most effective tools. Video can help businesses build trust and credibility, increase sales, improve search engine rankings, and reach a wider audience on social media.
VIDEOS BUILD BRAND CREDIBILITY
They can help businesses establish their brand’s personality and values. For example, a video that tells the story of how the company was founded or showcases the company’s employees and culture can help customers feel more connected to the brand. When customers feel like they know a brand on a personal level, they are more likely to trust the brand and become loyal customers.
BOOSTS CONVERSIONS AND SALES
Videos can also help businesses increase sales by showcasing their products in action. A video that demonstrates how a product works can be very persuasive. According to a study, 84% of consumers have been convinced to purchase after watching a brand’s video. Additionally, creating content can help address common customer concerns or questions. Which can remove any doubts or obstacles that might prevent a purchase.
IT’S ESSENTIAL FOR SEO
Videos are essential for improving a brand’s search engine rankings. Google and other search engines prioritise video content in search results, which can help a brand’s website rank higher in search results. Additionally, videos can help keep visitors on a website longer. Which can improve search engine rankings. To optimise videos for SEO, it’s important to include relevant keywords in the title, description, and tags.
VIDEO BOOST SOCIAL SHARING
Content has a unique ability to captivate audiences and leave a lasting impression. By leveraging videos across your marketing channels, you can boost social sharing and increase your brand’s visibility exponentially. Engaging and shareable content can spread like wildfire on social media platforms, reaching new audiences and driving traffic back to your brand. So, get creative, tell your brand story through compelling videos, and watch as your brand gains momentum through increased social sharing.